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Oct 19, 2024

The 13 Best Purple Shampoos of 2024, According to Blondes & Hair Stylists

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. Bye-bye, brassy undertones. Summer Cartwright is a marathon runner, certified

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation.

Bye-bye, brassy undertones.

Summer Cartwright is a marathon runner, certified cycling instructor, and the senior commerce editor at Shape. She has raced in the Chicago Marathon, Houston Half Marathon, Brooklyn Half Marathon, Columbus Marathon, New York Mini 10k, and dozens of other events. She has expertise in running shoes, performance gear, and recovery equipment. Previously, she's worked with brands including Cosmopolitan, InStyle, Real Simple, Well + Good, and Best Products. She's from Columbus, Ohio and has three pets: two cats named Polly and Peaky and a dog named Rhubarb.

In This Article

Shape / Alli Waataja

I've been dying and bleaching my hair since I was 12 years old (seriously) and have gone through many hair journies to ensure that my dyed blonde hair looks and feels as good as possible. But, when you have dyed and overprocessed hair, that's easier said than done. After all, there's only so much the best hair masks out there can do. One thing I've always been able to rely on, though, is a quality purple shampoo. These specialty products are made for "anyone who wants a cool bleach hue with no warm tones," says Paul Labrecque, Creative Director, Master Stylist, and Colorist with Paul Labrecque Salon and Skincare Spa.

If you're a seasoned blonde looking for a new purple shampoo to try or are new to the platinum life and want to ensure your locks stay free from brassy undertones, we've got your back. We interviewed hair experts for their expertise and recommendations, and have tested products to ensure they live up to our standards. As Shape's senior commerce editor, I myself have tested more than half the purple shampoos on this list and can assure you that they live up to the hype.

So, without further adieu, read on below for the best purple shampoos on the market.

Gentle and can be used as often as needed

Doesn't dry out hair

Sulfate-free

You'll need a more violet option for heavy-duty toning

Size: 8.5 oz | Sulfate-Free: Yes | Hair Type: All

While purple shampoos can be a bit drying, this one contains gentler, nourishing ingredients like pure pearl extract, sunflower sprout extract, and vegetable proteins to help nourish hair. Plus, it’s sulfate-free and doesn’t strip away your natural protective oils, which makes it ideal for color-treated blondes. In fact, it’s so gentle that Abby Haliti, a color correction expert and founder of Abby Haliti Color Studio in New York City, insists it’s safe to use daily, which makes it great for those fighting maximum levels of brassiness.

Budget-friendly

Good choice for oily hair

Easy to find online and in stores

May leave hair a bit dry

Contains sulfates and salicylic acid

Size: 8 oz | Sulfate-Free: No | Hair Type: Normal to oily

The product that likely comes to mind when you think of the OG purple shampoo, Clairol's purple shampoo product has "the prettiest purple pigment," notes Kimberly Cannon, a colorist at Sally Hershberger in New York City, who cites this as one of her absolute favorites. Hair colorist and master stylist Cody Renegar agrees given it provides “a salon quality look with a low price.”

This is a seriously potent purple shampoo. It's dyed my hands before (it comes off with a few quick hand washes) and, if you leave it in too long, can leave some strands with a slight purple tone. But it's a solid option for those with yellow woes looking to fight off the brass. Because it contains sulfates and salicylic acid (which keeps your scalp squeaky clean), it's more of a shampoo for those with oily hair.

Strengthening and gentle

Good choice for those battling damage

Sulfate-free

Works on natural or color-treated hair

May be too mild for oily hair

Size: 9.2 oz | Sulfate-Free: Yes | Hair Types: All

This sulfate-free purple shampoo guarantees bright, cool-toned results for blondes and those with silver or graying hair—whether natural or color-treated. The violet pigment zaps brass, while the formula (packed with proteins, amino acids, minerals, and vitamins A, D, E, and B) can help "soften and strengthen hair," according to Renegar. Also, it's a mild formula, which is specifically great for those targeting damage or dryness above anything else, but it may not get the cleaning effects that those with oily scalps may be seeking.

I've noticed that this purple shampoo is a good long-term option since it doesn't dry out locks and provides steady tone management. It doesn't elicit a huge change, but rather keeps tone in check throughout the months between appointments.

Tones already brassy hair

Potent formula works after one rinse

Prevents color stripping

Doesn't lather as much as other options

Size: 8.4 oz | Sulfate-Free: Yes | Hair Types: All

Usually, if hair is already pretty brassy post dye-job, there's no turning back. This purple shampoo however, is among the best at really toning those yellow-ish locks after one use. It's a super potent formula that I've used throughout many hair phases, from platinum to honey. It works like a charm and is great at keeping hair the color it was when you left the salon. Just a head's up: I've found that it doesn't lather as much as other purple shampoos on this list, so don't be sketched out if you don't get a ton of suds.

What's more, the rectangular bottle is actually very convenient for storage. I find that it saves space compared to other classic circular options.

Rosehip oil and keratin strengthen while toning color

Results last through several washes

Contains sulfates

Size: 10.1 oz | Sulfate-Free: No | Hair Type: All

Renegar believes this formula deserves a place on the list because “it’s known for keeping hair bright, shiny, and frizz-free.” Haliti points out that it’s also highly pigmented, giving it “strong toning abilities" to help"maintain vibrant cool tones."

While it’s not sulfate-free, Renegar still recommends it to many of his color-treated clients because the results last through several washes. Further, he notes that the formula boasts “rosehip oil and keratin that continuously work to repair and protect your hair.” That gives it a strengthening kick that not all shampoos possess.

Instantly cools down copper or yellow tones in highlighted areas

Softens hair

Works well for normal to oily hair types

Contains sulfates and can be drying

Size: 10.1 oz | Sulfate-Free: No | Hair Type: Normal to oily

Celebrity stylist Dimitris Giannetos says this is his go-to purple shampoo — and not just because the bottle looks super pretty on a shower shelf. It instantly cools copper tones for vibrant natural or highlighted blondes (though the directions read to leave it on for three to five minutes) and leaves strands so much softer post-wash.

It's a little drying (like most shampoos in general) but is a sneaky-good option that's under $20. It smells great, too. The aroma is light, powdery, and fresh.

Especially great for gray hair

Infused with elastin protein, quinoa, and violet pigments

May feel heavy for fine hair types

Size: 8.5 oz | Sulfate-Free: No | Hair Type: Dry to normal

This pick was developed by color specialists from the Nexxus Salon in New York to gently cleanse hair and correct brassy tones. Haiti loves it because it’s infused with elastin protein, quinoa, and violet pigments “to strengthen and tone the hair simultaneously,” which, she says, makes it “suitable for individuals with fragile blonde hair in need of toning and reinforcement.” We love this formula even more for those with gray hair, as the pigments work especially well on silver tones. However, Haliti warns that “some clients may find it a bit heavy if used daily," so be aware of this if you have fine hair.

Loaded with conditioning agents

Offers a balance between toning and moisture

Brass-busting effects are on the milder side

Size: 10.1 oz | Sulfate-Free: No | Hair Type: All

Infused with jojoba and algae extracts — both of which condition hair to feel soft and healthy — this violet-tinted shampoo brings out your blonde and brightens white and silver hair without drying it out. Haliti explains: “It offers a balance between toning and moisture, making it ideal for those who want to maintain a healthy feel along with color correction.” However, "it may not be as potent for extremely stubborn brassiness," she warns, but better suited for those "with blonde hair concerned about dryness while toning." I agree with this. In my experience, it doesn't do any overnight wonders, but does a solid job at keeping salon tone even.

Packed with extras that make it nourishing

Sulfate-free

Scent may be overpowering to some

Size: 8.5 oz | Sulfate-Free: Yes | Hair Type: All

While this Oribe formula may be a splurge, Cannon raves about it because of its supreme moisturizing effects. These exist thanks to the inclusion of coconut- and corn-derived cleansers (translation: they're much gentler and less drying than other cleansing agents). The formula also includes hydrating purple orchid and flax extract, which help conserve the hair follicle's melanin — also known as its natural pigment.

I think it's a lot less drying than other products I've tried on this list, plus is a bit more potent. When I use this purple shampoo after a period of trying others, I can immediately tell a difference. It makes brassy undertones cooler and a lot less noticeable after one use.

Sulfate-free

For natural and highlighted blonde or silver hair

Leaves hair brighter after just one wash

Has a strong scent that some may not like

Size: 11 oz | Sulfate-Free: Yes | Hair Type: All

Designed for natural and highlighted blonde or silver hair, this purple shampoo neutralizes brass and copper to leave hair brighter in just one wash. It's packed with wheat and strengthening silk amino acids to gently cleanse, purify, strengthen, and add shine to your locks. Renegar also loves that it's sulfate-free and made with fortifying keratin.

However, there’s one divisive element: the smell. If you're sensitive to scent in beauty products, we suggest steering clear of this formula due to its strong fragrance.

For all hair types

Easy to find at local drugstores

Works well for highlights and lowlights

Lathers well

Offers gentle toning, so don't expect drastic results

Size: 10 oz | Sulfate-Free: Yes | Hair Type: All

This sulfate-free shampoo is made for blondes and highlighted brunettes and works especially well for helping those with both highlights and lowlights bring out the multi-dimensional aspect of their hair. It made Renegar’s list because “it's easy on your wallet and still gets the job done.” It also gets points for lathering well and having a heavenly pear, sandalwood, and magnolia fragrance.

One call out: The impacts are subtle. But it’s gentle enough to use multiple times a week so that you can cancel out brassiness over time vs. in a single wash.

Strengthens as it tones

Sulfate-free

Works on blonde, gray, and highlighted hair

Not the best choice for drier hair types

Size: 8.5 oz | Sulfate-Free: Yes | Hair Type: Normal to Oily

This fan-favorite formula has gained quite the following — so much so that the brand just released a matching conditioner, which, honestly, is solid. The shampoo does a good job at canceling out brassiness in my blonde hair, but is also formulated to do the same for those with gray, and highlighted hair. Renegar likes that it nourishes damaged hair (thanks to the brand’s patented bond-building technology) and brightens color at the same time. “I recommend patch-testing on an area of hair before you use it to make sure it's right for you," the expert advises.

Note that you're supposed to leave it in your hair to process for 1-3 minutes. The first time I used this, I lathered my locks then rinsed right away and didn't notice much. It was only after I read the directions that I actually got noticeable results.

Sustainable packaging

Sulfate-free

May dry out hair

Size: 9.5 oz | Sulfate-Free: Yes | Hair Type: All

This is the formula Halitit recommends for those trying to minimize the environmental impact of their beauty products while also maintaining the brightness of their blonde. Thanks to its eco-friendly packaging and what she calls the brand's “dedication to reducing its environmental impact," this is our favorite eco-conscious pick.

This purple shampoo is also sulfate-free (so it’s gentle), contains hydrolyzed milk proteins for some conditioning action, and includes violet pigments fabulous for brightening cool blonde shades. It smells fantastic and has a lightweight and whipped texture that feels luxe in your hand and in your hair.

“Purple shampoo is specifically designed to neutralize brassy or yellow tones in blonde, silver, or gray hair,” explains Haliti. “This is because the purple pigments in the shampoo work opposite to the color wheel, canceling out warm or brassy undertones and leaving your hair looking cooler and more natural,” she says.

Renegar’s advice when shopping for a formula: “You're going to want a vibrant purple, something rich with color, and a good thick texture, not too runny.” As a bonus, he says, “Nourishing and strengthening ingredients like keratin are great, too!” Here are some other factors to consider when picking out your perfect purple shampoo formula:

Purple shampoo isn't like any old shampoo — rather, it's a two-part product. It functions as a cleanser to remove dirt, sweat, and excess oil from your locks and simultaneously helps brighten and cool silver or blonde hair. Purple shampoo can tone down yellow, orange, and brassy hues, which can occur in color-treated hair, thanks to the purple or violet pigment in the formula. These, when used on top of warmer pigments, neutralize or balance them out.

"Once to twice a week, until your desired tone is achieved," says Labrecque. Most recommend using it every three to four shampoos. In the meantime, use your favorite shampoo for color-treated hair.

Like all shampoo, purple formulas are meant to be used on wet hair. Haliti explains: “When your hair is wet it makes it easier to evenly distribute the product throughout your hair for more consistent results and saturation.”

“Using a purple conditioner can be beneficial, but it's not always necessary,” says Haliti. “Purple conditioners can help maintain and enhance the toning effects of purple shampoo. However, if you feel that your hair is becoming overly cool-toned or ashy, you can alternate between regular conditioner and purple conditioner to balance the color.”

"Absolutely not, says Labrecque. "It only works on pre-lightened hair."—make sure you head to the salon for a color before starting with this shampoo type.

Beth Shapouri has been writing about beauty and wellness for over 20 years for publications like Allure, Glamour, Elle, Harper's Bazaar, and Marie Claire. While herself a certified brunette, she’s been coloring her own hair for over a decade and has interviewed countless experts on hair topics of all kinds. She is also a self-professed ingredient nerd who takes the time to understand the science behind formulation trends to help consumers make the best choices for their individual needs. Shapouri utilized insight from the following experts for further assistance in writing this roundup:

Summer Cartwright updated this article in 2024 by adding her testing insights. She has tested out: Clairol Professional Shimmer Lights, Amika Bust Your Brass, Wella INVIGO Blonde Recharge Cool, Paul Mitchell Platinum Blonde, Oribe Bright Blonde, and Kevin Murphy Blonde.Angel.Wash.